If you’ve dealt with “marketing” people before, you know most of them blow a bunch of hot air and never make good with their promise of more business.
I’d like to share something I know works when you want to generate business on-demand.
The best customers tend to be repeat ones, right?
Because they’re already familiar with you, plus you don’t have to advertise as much to get them to come back. Often they’re a customer for life.
But… “Sometimes they don’t come back”
Sometimes there’s just nothing you can do about it either: like if they move, get sick, or just no longer have a need for you for whatever reason.
But in most cases, they abandon you for reasons you CAN change; and you can turn those dormant customers into happy familiar faces again. In fact…
“Sometimes They Drop You for A Competitor”
Some of your past clients will have been swayed to do business with one of your competitors. It’s just part of the game.
We’ve all done it ourselves; thinking the grass is greener on the other side.
It might even be due to some situation that was out of your control, or something simple like the other place has a more convenient location … but whatever the case may be, you can rope most of them back in if you know a few “insider” secrets I’ll share in a moment, because …
“Most Marketers Haven’t a Clue!”
Most “professionals” who endlessly assault you with marketing services are just employees with no experience owning a business. They’re just trying to hit quota’s and make commission.
What I’ll share with you next comes from my real-life experience running a business and having great results with my own marketing. Believe me, I deal with the same stuff you do, putting out fires with little time to spend thinking about marketing.
Here’s what I know WORKS:
The ‘Secret’ Sauce
#1: Start Reaching Customers Directly
When you run a sale or promotion, do you have any way to alert your current customers about it, or do they have to find out the same as any random person?
If you don’t have a way to market directly (but non-intrusively) to the people who’ve proven to spend money in the past with you, you’re missing out on what could possibly be the greatest goldmine you’ll ever find.
If your customers like what you offer, I guarantee they’ll want to be kept in-the-loop about any promotions or sales you run in the future; so you need to set that kind of communication up as soon as you possibly can. Like as in TODAY.
Imagine creating a great promotion and then instantly having all your current customers know about it without spending much to do it.
This is how the big boys do it, it’s how I do it, and there’s no reason you can’t.
#2: Figure Out Who’s Interested
If you have an existing database of customers, whether it’s in a software program, your bookkeeping program, an excel spreadsheet, or even physical folders and files… then that’s all you need.
It’s easy to sort and filter the customers who haven’t been around in a while, I’ve even hired freelancers online for less than minimum wage to do it!
With a list of select customers, you can create “reactivation” campaigns using cheap postcards to figure out who wants to receive more offers and who doesn’t.
In my business we just use the same templates over and over since they work so well.
This is a great way (and one of the most effective) to bring old customers out of the woodwork and back into your current active clientele.
#3: Give Them a Reason to Return
Like the example postcard above, all it takes is a little nudging to get people to come back and do business with you.
While the older generations understand quality over price, a lot of people nowadays “go where the deals are” … and if you give them just a little special treatment to win them back, you’ll be amazed at how many will respond.
The better the offer, the more response.
The good news is, you don’t have to give these kind of deals to everyone, instead you can send them directly to who you want and no one else.
This keeps your marketing costs down but cranks the horsepower up.
I don’t know about you but I like anything that makes my marketing expenditure plummet … while at the same time bringing in more sales.
That’s all there is to it!
I personally prefer using postcards to reach out to my current customers because it gets the message across reliably yet it’s not intrusive enough to piss them off.
I’ve always felt the simpler things are, the better, and it doesn’t really get any more simple than sending out a nice colorful postcard to all your customer’s mailboxes.
There’s plenty of ways to reach your customers even cheaper, such as emails and even text messaging, but to start-off, postcards are the best by far. However, you might wonder if some of your list is outdated…
“Because what’s the sense in trying to reach people who don’t live there anymore?”
Your current database is likely full of bad addresses that won’t do you any good to market to. People move, die, get divorced, etc.
So how do you clean your list up and figure out their current addresses?
“With just a few clicks, your customers can be automatically updated and reactivated!”
The good news is, if you want to consider having me help you set these kind of systems up, I have the access to all the databases to update your list.
And since I own a printing business, I can automatically print and mail any offers you choose, putting them directly into the hands of your dormant clients.
To see just how easy it is, I’m more than happy to put aside a few minutes to discuss it with you, in person or on the phone — whichever you prefer.
I know how it works from an owner’s perspective, since I’m an owner like you myself, and I’m confident I can show you how to get some real results with almost no effort.
Don’t wait, just get a hold of me and watch as my postcards bring your old customers back to life.