Direct Mail Tips
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7 TIPS FOR BETTER DIRECT MAIL

“People don’t throw out the mail—everyone is trying to find a way to use it as part of a multichannel campaign,” says John Sisson, president, HBT Inc.

Marketers who are utilizing direct mail are getting more clever about who they mail to, says Sisson. “Acquisition is happening more effectively, because data has gotten better—marketers are building models based on their own best clients and overlaying data to create segments of the folks who are the best fit based on response or lifetime value.

Here are seven tips for getting noticed in the mailbox. Read on…

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